Insurance Marketing Ideas - The Better Sales Letter Checklist

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Insurance Marketing Ideas - The Better Sales Letter Checklist by Heather Sloan

Have you heard of the Selling Power Analysis? It's an offer on my Web site that allows prospective clients to test drive my services. I conduct a few Selling Power Analyses every month, and without fail, I make a lot of recommendations. Usually I can identify at least 10 ways to improve a letter. That is, until last week. Last week, I received a letter with which I could find no fault. I had to really, really think to identify just a couple of ways to improve it. The amazing part was that this letter was a short one-pager. Usually, the best letters are multi-pagers, but this one got the job done well with one sheet. > Read

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