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Home > Insurance Agent > Trade Publications Are Your Ticket to the Million Dollar Round Table Trade Publications Are Your Ticket to the Million Dollar Round TableAuthor: Mike Dowdy In this article I am going to discuss trade publications and how to benefit by building a relationship with them. All of the big producers focus on servicing a niche market so why don't you do the same? Trade journals are a excellent tool to take your competitions client's right out of their own back yard. So forget about putting together another top 100 list, let's face it your father in-law is not going to buy insurance from you.A hot market I want to go over is the electrician market. Electricians make a good living and they need insurance. Most electricians are smart so there going to understand the need for insurance and the math behind insurance products. Further more electricians are not going to waste your time. People in this demographic are going to be straight to the point. The need for life insurance in this market is obvious, the high voltage and high altitudes often associated with electrical work makes it one of the most dangerous jobs one can take on. It is essential that electrical workers take out a life insurance policy to protect their families in case of an accident. Most employers do not provide enough coverage to provide for the electricians family in the event that something were to happen. The best way to get your message to this group is through a trade journal called appropriately enough Electrical Contractor Magazine. The magazine is provided as a service to members of the National Electrical Contractors Association. Electrical Contractor Magazine will accept articles on life insurance if the article is informative. Feel free to contact them. Remember a sales pitch on how big your company is not going to get you in. However due to the fact that a lot of the readers of this magazine are business owners an article on the tax advantages of funding their pension plan with life insurance would go over well. If you are able to write an informative article that educates the reader on the tax benefits of life insurance this can be an extremely effective use of your time. At the end of the article you can do a short bio on yourself along with a contact number this is all you need. The magazine has a distribution of 650,000. Sit back and do the math on that one. There is no shortage of insurance agents. So it's a good idea to focus on a niche and to use trade journals to reach these niches. This puts you the agent in a position were your not doing what all of the other agents are doing. In order to make it in this business your phone should always be ringing with people requesting your services. Not the other way around. In addition to electricians all professional trades have trade journals. These journals all have to produce content every month. Most agents do not use trade journals for marketing their services and there blowing it. Further more I would like to point out that this method does not involve paying to place an ad. So you are getting your message in front of 600,000 people by writing an article. Today's action plan is after reading this article do a search for trade journals in a specific trade. Try to make the trade a high paying blue collar trade. I have found that people in blue collar professions tend to be more honest than white collar. When I say honest I am referring to the fact that blue collar people will not lead you on, if their not interested in what you have to say their going to let you know. After finding a few journals that are in your niche, contact the journals and see if they"re willing to publish your article. Remember all it takes is a client base of 100 to 200 and your days of cold calling and pestering relatives is long over. Leads are your business life blood. Never forget an agent with a large base can live a life that other people can only dream of. Mike Dowdy has been responsible for a number of enterprise-wide online marketing programs for companies like Cari.net, Aplus.net, Matrix Direct and many other internet and direct marketing based companies. His Methods include search engine marketing,blogging in addition to campaign work in online advertising and advising on e-mail marketing.He teaches agents how to generate leads so they can live the life of their dreams. Go to http://www.life-leadz.com for your free report on how to generate your own leads. Other Recent Insurance Smart Book Articles:
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