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Home > Insurance Agent > Online Insurance Sales Training is Neglected by Agencies Online Insurance Sales Training is Neglected by AgenciesAuthor: Marilyn Katz >Insurance Business in the Internet AgeEven though website traffic and business is exploding, many insurance agencies neglect online training. They bring in motivational speakers and provide phone scripts. Agency managers put new agents to work making cold calls, knocking on doors, and engaging in many other 20th century marketing activiies. These tasks certainly keep people busy, but do they really grow business? I do know that the failure rate of first year agents is very high. And not all failed agents are lazy or stupid. Many people could be very helpful and professional insurance consultants, but they do not have the personality to endure long hours of so-called marketing activity o bring in business. Some agents do find a way to prosper from their training, or perhaps in spite of it. Web savvy agencies are bringing in a steady stream, or even a flood, of prospects through carefully crafted websites and clever promotion strategies. They can do this without making any cold calls too, but by actually taking customer calls in the comfort of their own offices.. How to Work Insurance Websites It is pretty simple to build a website these days. Domains and hosting are cheap. Agents can hire a web developer or do it themselves with an online website builder. Even a very simple insurance website can bring in qualified insurance sales leads if it has a couple of key factors built in. What Does an Insurance Website Need? Any website needs two basic things. It must engage the visitor, and it must have visitors. The Message and Call to Action A site needs a clear message and call to action. Think about the things that consumers search for when they look up insurance topics online. Many consumers may need to solve a problem like poor service or high premiums. Can you help them? Other consumers may want a local agent to answer some questions. Again, can your office be the one to solve their problem and gain some business? Make sure you explain why your agency would be the right one to contact for a specific question or product. And this may sound obvious, but be certain that a potential customer does not have to spend a long time searching for your contact information. Internet surfers are a very impatient group of people, and many websites fail because they are too confusing! It should be simple to ask web visitors if they think they pay too much for coverage, and then to tell them to call you or fill out a quote form for competitive prices. But many sites are not designed well, and they make this task too hard. Internet Traffic A site needs visitors! If nobody visits you, then you will not get much help. You need to work on promoting your website so it has a chance to work. You can include the name and web address of your site on marketing materials like business cards or brochures. You can find places to get listed online. But if you do not do anything to let people know that your website exists, you will not be likely to profit from it at all. Your Website Can Work Of course, you can spend days, weeks, and years perfecting your online calling card. But you can get it started by taking the first steps. Are you a frustrated insurance agent? Learn more about getting your website to work for you with online insurance sales. Boost your promotion efforts with a free link to your website. Free Insurance Links Directory. Other Recent Insurance Smart Book Articles:
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