InsuranceSmartBook.com
|
Home > Insurance Agent > Insurance Social Networking Review - Use a Social Network As a Top Local Lead Source Insurance Social Networking Review - Use a Social Network As a Top Local Lead SourceAuthor: Donald Yerke Review any publication on insurance social networking and they reveal lead sources that are not new. A social network can reroute a new local lead source. Start socializing, using time wisely, and networking properly to develop a source for top leads..Insurance social networking, cold calling, and a consistent lead generation program are the three methods engaged by insurance sales women and men to find prospects to sell insurance. Right now, you should virtually eliminate cold calling. Lead generation and social networking are career proven methods. Nevertheless, the two ways need to be applied in the proper manner and proportion. This review shows the various sources of social networking salespeople should look microscopically at. Otherwise, it is too easy to assume that building a social network only points to success. It might be wise to compare insurance social networking with getting referrals. Any agent that says the majority of their leads come from referrals made by a sale, must have either a very long nose, or below average sales. Referrals are a bonus for work previously done. In a different direction, social network prospects mature into lead sources, with sales as a bonus reward for efforts you are currently putting forth. Clearly, there are some wrong concepts used in molding an insurance social network. You must impose quality conduct, time, and honesty. Some insurance men and women feel that building up a social network of 1,000 to 2,000 people is worth more than a closely network group of a hundred. Networking works on quality versus quantity. Most networks are easy to join and become accepted into, therefore choose wisely. Be aware that time refers to how much time you are willing to give back and help others. Do a self-analysis of why you want to join a group. Be honest to yourself about this. Are you joining only to extract insurance sales from contacts? If so, the other members will spot your intentions like a flashing caution light. Remember that insurance social networking is not a source of quickly increasing sales. It takes time to develop this into a lead source. See each social network you belong to as a time investment in yourself. The time you invest should benefit both you and the group. Interacting with the members, advances the time for your sincere interest to be rewarded. Be careful to consider first if any new group is a close enough match. A community real estate group might be convenient, but unless you are selling homeowners insurance there is not much of a match. Look first at organizations of which you are already a member. If you are a 10-year member of a local church, it has great potential because you personally know men and women there. Do not do something stupid like putting your business card in the collection plate or putting flier on all the cars in the parking lot. Think of planting roots that will blossom. These include interest in becoming a deacon or getting on a planning committee. Placing a small ad in your church directory, sponsoring a church team, or organizing a charity car wash are two worthy ways to get your name out. The more you volunteer, the more people will start associating your name with trust. Then you can watch the benefits begin. Nonetheless, never invest all your time in one only one social network. Other common, yet valuable social networking groups include the local chamber of commerce and becoming a member of the welcome wagon. Start one, if one no longer exists. Join the neighborhood watch committee, a food bank, or an adopt-a-pet center. In fact, look for anywhere you can group together with other members to discuss issues. Try assisting people you otherwise would never have had a chance of meeting. Yet, unless your heart is entrenched into the ideals of the network groups, insurance networking will not mature into a lead source. It is not hard to turn insurance networking into an advantage. A strong commitment from you of determination and time to build contacts is required. Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is. Watch for his new paperback book debuting on Amazon this summer. It is loaded with great insurance marketing, brokerage, sales, and recruiting information. Come and get your FREE "Think and Grow Rich" Ebook by Napoleon Hill instantly. The website address is http://www.agentsinsurancemarketing.com Save more than 60% Visit the website to get a package of Ebooks at under $1.99 each. Other Recent Insurance Smart Book Articles:
Custom Search
|