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Summary
Insurance Agents - Selling Over the Phone
Author: Daniel Hagy
Selling Health insurance over the phone is becoming the preferred choice for many agents. The latest IT advancements in electronic application submission as well as new quote engine resources and features are making this way of selling more attractive. The biggest problem you will experience is the time spent chasing leads (prospective clients) down.
There are many different methods being tried to improve on the time it takes to connect with the prospect sooner. Before you get started you may also want to invest in an automated dialer system. There are also automated dialer services you can utilize without making the up front investment. The idea is to purchase Internet leads in bulk for no more than $2 to $4 dollars each.
All leads will need to be scrubbed against the do not call list when using a dialer to call them. The dialer services include the scrubbing in their pricing. The dialer will significantly reduce time spent chasing the prospect down. As the dialer system gets a live person to answer you will need an assistant that takes the call, qualifies the client for you, then passes the call to you to make the sale or sets a call back appointment if you're tied up on another call.
This process only works for agents that sell over the phone and are available to take the transferred calls.
There are a few companies that offer "Live Transfer" Leads for $25-$35, but our agency's experience with most of them was that it was hard find one that provided consistent quality prospects. Their filtering was poor to say the least. When you have an in-house assistant doing the screening you can control the quality of what is being transferred to you.
Many agents are also having success sending creative emails that invite the lead prospects to go directly to their "Get a Quote" and/or "Apply Now" web page or quote engine. Remember, a great thing about Internet lead prospects is that most of them are very computer literate. They will be more likely to handle navigating through the plan options, getting quotes and applying for coverage right then if they wish to. That's not exactly what I refer to as selling over the phone, but more times than not the client picks up the phone and calls the number provided to get a question or two answered before finalizing their purchase. But, what's wrong with making sales that you didn't need to speak to the client.
If you are interested in an agent support system that provides all the tools, support, and resources you will need to either become successful in insurance sales and/or build your own agency visit the links or call 1-800-359-0980 (ask for Dan or Scott) to help you decide whats best for you!
Thank you and make it a great career,
Daniel B. Hagy
President
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