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Summary
Guaranteed Insurance Leads Marketing Tip Just Revealed For Direct Mail Prospecting Sales
Author: Donald Yerke
Here is a guaranteed insurance leads marketing tip just revealed. You set up a revolutionary direct mail prospecting method for sales increases. It involves connecting leads and marketing skills to combine to maximize results. See how this tested tip greatly increases your direct mail prospecting sales.
Did you think you have seen every profitable insurance lead and marketing tip? You have not seen this one. Now you create direct mail marketing and prospecting leads where every insurance prospect is a winner even if they do not buy. In addition, you can, obtain opt-in email addresses of willing prospects with little extra cost or time. That alone almost guarantees extra sales. Next to making an immediate sale, building an opt-in email list is the top guaranteed means of developing future willing and able prospects for you to sell.
Revealing my lead enhancing sales marketing tip is only valuable if you put it to use correctly. My tip is to legally make every prospect an easy winner. You offer them a gift pack, and in turn, prospects provide you leads or at least their email address.
The concept of being a winner cannot be overly emphasized. It is illegal to select, or determine beforehand certain winners of a gift. If every person responding wins, that is perfectly legal. That is one of the purposes of this tip, as you need to get as many immediate leads as possible. Along with this, you gain as many future opt-in email addresses for creating a product newsletter to build future sales. Statistics reveal that most consumers slowly develop trust through repetition. For many the trust pops through over a time process. Often this does not occur until the fifth or more email message is received.
For maximum benefit, I assume that you have obtained a highly targeted list of fairly qualified prospects worth heavily pursuing.
Here is how my marketing tip is exclusively unique. If you are mailing 5,000 prospects, above each address name put one of five different six numbers "prize codes". Therefore, there should be 5 different codes above each 1,000 names. This is simple for your mailing company to add these 5 codes for you.
Besides your product highlights, you mention that one of five will win one of the five prizes packages described. Important is the fact of stating "one in five" versus announcing everyone will be a winner. It sounds superior to have extremely great odds instead of merely having a prize guaranteed. Your offer must expire in 7 days.
Prospects can easily outsmart you into thinking this is a trick to get their valuable email address. It is not a trick, as a gift is provided without obligation. So you outsmart them with a free valuable prize package, making it irresistibly hard to be left out..
Tell your potential clients to go to a page on your website where 5 winning numbers will be revealed. Their number must match one of the codes printed over their name on the imprinted address label. Show them the titles of the four books in each of the five different winning packages. Remind the prospects they can receive the prize package obligation free by responding now. Recap how easy it is. All they have to do is call (or email), supply only their name, and email address. Do not ask for phone numbers if you already have them.
A hint to getting emails addresses is that the less information you ask the more people that will respond. You have already their physical address info, so there is no need to request it again.
Within one hour to 24 hours, of a response you can email their package of ebooks and they can use their abode reader to examine the contents. Gift Packs could be on positive thinking, saving money, cooking recipes, exercise, or a variety of subjects. If they do not desire the regular designation prize pack, let them choose their favorite. You can purchase a group of a twenty ebooks at a low one-time cost, and have distribution rights to give out as many copies as you want.
With your direct mail prospecting leads, I would suggest emailing the free four packs of gifts before talking about setting up an insurance appointment. This marketing approach almost guarantees trustworthy prospects will be thankful for your gifts and receptive to phone conversations. This leads to appointments. The abundance of winners of claiming free books should easily increase your marketing and lead response towards selling a higher amount of policies. Do not ever push hard to arrange a meeting.
Now explore your prospecting goldmine bonus. These are the worthwhile prospects hesitant to give an appointment right now. This is where opt-in email works directly with direct mail marketing to develop additional sales. If you have 190 of these not yet ready people, set them up to receive an email every 3 weeks. In your emailed newsletters, keep giving them product tidbits along with an easy setup to get another free book. After six of these newsletters are sent, call these 190 warmed up prospects. You show at least 10 to 20 prospects enjoying the news and free ebooks to give you an appointment. As a result, you could have 6 to 12 more sales as an added bonus to bump up your income.
This method builds up prospect trust, which is the drawback with most lead programs. You are now viewed as a provider and problem solver, instead of a pushy insurance sales person.
Everyone wins, except those too skeptical. You cannot get them all, nor do you need to. Often people shown they have a winning number for no obligation gifts will still not collect their prizes.
Say this fantastic prospecting leads tip increases initial response from 2% to 5%. You should consider having a great selling future ahead. In insurance prospecting a strike out rate of 99% is normal and 95% is astonishing. To be the best, this tip shows how you cannot follow normal prospecting procedures.
Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is.
Watch for his new paperback book debuting on Amazon this summer. It is loaded with great insurance marketing, brokerage, sales, and recruiting information.
Come and get your FREE "Think and Grow Rich" Ebook by Napoleon Hill instantly.
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